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In 1970, after playing and spending much of his time in San Francisco and the
Bay Area, Joe discovered "LATINISMO", a strong Latin musical world which was not
found in Texas at that time. It had a profound change in his music and his
cultural values which prompted him to change the name of the band from
Latinaires to La Familia. Joe wanted more knowledge on his heritage and roots. Little Joe & La Familia are one of the most popular Tex-Mex bands in the
music industry. Little Joe has been entertaining audiences over the past 40
years and has been described as the "King of the Brown Sound." He helped
pioneer "Tejano" music, a mix of traditional norteno music and country, blues
and rock styles. |